Bruce Alexander did the research in the 70′s – but it’s still pretty salient.
Bruce considered that the pathetic, cold, isolated conditions in most lab experiments on rats were analogous to the shitty life that most smack-addicts live, and considered that perhaps it’s not the heroin but the hopeless circumstances that drives people (and rats) to abuse substances.
With a cannula jammed in your brain wouldn't you too become a junkie?
If given the choice of utter boredom, no panky time with girl-rats and just a single button that creates an artificial euphoria, wouldn’t we too sit around all day twiddling ourselves to oblivion?
So why don’t we? Smack ain’t hard to find.
So Alexander created ‘Rat Park’ – a 95 square-foot enclosure with plenty of food, fun running wheels and places to create nests and make little ugly pink blind rat-babies. Rabies! He also included a tunnel that ended with a drinking dish of tap water and one of methodone water that was sweetened with sugar (‘cos smack tastes yuck). Read More
The point of the campaign appears to be: “Just because I watch this channel doesn’t mean that I’m a reprobate.”
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