If your organisation is venturing into the world’s most promising economy, it will take more than enthusiasm to survive, and to thrive will take training and curiosity. The Indian culture is endearing and unique – and it can take a foreign insider’s perspective to show you the way.

I have worked in the Indian film industry for 5 years and during that time I also ventured into the world of qualitative market research – conducting research interviews and writing a paper entitled ‘The Culture Karma Chameleon’ for The European Society for Opinion and Marketing Research (ESOMAR) [Link]. I am uniquely positioned in a way that few others are to offer your organisation invaluable training to sensitively and effectively operate within the Indian market.

Aim:

To equip organisations with a cultural sensitivity that will result in rewarding relationships with India and Indian people.

Method:

Workshops or consulting to equip upper management and marketing teams with a functional understanding of Indian culture.

Areas Covered:

  • The hidden drivers:
    • Welcome to the Family – how connections matter more than money
    • Honour/Shame – how to motivate people and deal with disputes
    • Status – the caste system at work system in your company
  • Rapport – the never-ending handshake
  • Marketing – what makes Indians buy
  • Embracing ambiguity – and the Indian tolerance for contradiction
  • Social trends – and that growing middle class
  • Technology – and how it’s used
  • Hindi – learning the basics
  • Body language – and what’s with the head wobble?

If you’d like to discuss working together or to hear more, get in touch.